Beta-carotene is a precursor to vitamin A. It is the pigment responsible for the orange color of carrots and is found in many other fruits and vegetables. In cosmetics and personal care products, Beta-carotene is used in the formulation of aftershave lotions, bath products, cleansing products, makeup, hair conditioners, shampoos, skin care products and sun products.
Why is it used in cosmetics and personal care products?

Beta-carotene gives an orange color to cosmetics and personal care products. It also improves the appearance of dry or damaged skin by reducing flakiness and restoring suppleness.